A Riviera Escape with NYP SIDM

It all started with Rachael, a final-year student from Nanyang Polytechnic’s School of Interactive and Digital Media (SIDM). She contacted us asking if she could work with Yankee Candle for her final-year project, and we readily agreed. One thing led to another. Not long after, Charles, a lecturer from SIDM contacted us to be the client for an animation project as part of the school’s curriculum for their second-year students. We gladly obliged too.

Eleven teams of 3 students were briefed by Nina (our visual merchandiser who took on being project manager) on the launch of our new Summer 2016 fragrances – the Riviera Escape collection. Each team was tasked with creating an animated branding video for this campaign. In the month of May, Nina had a weekly consultation with the students on campus to help them tweak their videos.

The final presentation took place today and what struck me was how each team’s concept had evolved from the first consultation, which I attended. Charles, Nina and I picked out 8 videos for an online voting contest that will take place from June 13 – 28, 2016. The winning video will be the one that receives the most number of Likes on our Youtube channel. The team with the winning video will enjoy a 4D3N trip to Gold Coast, Australia sponsored by us.

Check out these eight videos and vote for your favourite one.


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