FOR IMMEDIATE RELEASE
Yankee Candle, America’s best loved candle, reveals Scenterpiece™, the newest innovation in the wax melt market.
The latest innovation to launch into the wax melt market, Scenterpiece simplifies flameless home fragrancing into one easy process, allowing customers to enjoy and quickly swap out their favourite fragrance without the cooling, scraping and pouring normally associated with traditional melt warmers.
The stylish and easy-to-use wax Easy MeltCups work with Yankee Candle’s Scenterpiece Easy MeltCup Warmers. Designed to be heat-resistant so it remains cool to the touch, the new MeltCup system keeps wax contained within the MeltCup, meaning that fragrances can be changed quickly and with ease.
“Yankee Candle knows the important role home fragrance plays in helping consumers to create their ideal ambience,” says Hannah Jenkins, brand and marketing director for Yankee Candle International. “Scenterpiece will allow consumers to enjoy their favourite fragrances with a brand new, decorative home accessory, which provides the option of changing fragrances, hassle-free and within seconds.”
The Scenterpiece range offers the very best in contemporary design, through its on-trend tonal palette and choice of four modern vessels. The collection includes Noah in Grey and Black, Weave in White and Elizabeth in ceramic White. Each Warmer features its own distinctive finish: Noah has been embellished with a tactile wave-effect texture, Weave offers an intricate woven pattern and Elizabeth with its rounded curves and uncoated ceramic. The Scenterpiece Easy MeltCup Warmer allows you to set the timer for 3, 6 or 9 hours of use. Each retails for S$69.90.
The patent-pending Easy MeltCups are available in a variety of 11 signature Yankee Candle fragrances; Aloe Water, Black Cherry, Clean Cotton, Fluffy Towels, Kilimanjaro Stars, Lemon Lavender, MidSummers’ Night, Pink Sands and Mandarin Cranberry. The Scenterpiece Easy MeltCup provides up to 24 hours of true-to-life fragrance. Each retails for S$11.90.