Yankee Candle Revolutionises Flameless Fragrance with New Scenterpiece™ Range

FOR IMMEDIATE RELEASE Yankee Candle, America’s best loved candle, reveals Scenterpiece™, the newest innovation in the wax melt market. The latest innovation to launch into the wax melt market, Scenterpiece simplifies flameless home fragrancing into one easy process, allowing customers to enjoy and quickly swap out their favourite fragrance without the cooling, scraping and pouring…

Masculine Matters

For a man, owning a space or home is an acknowledgement that he’s arrived. Next, adding your own jab of identity can be your bragging rights. Black, dark and sombre colours are a firm choice for many male individuals. Add your prized picks from your collection – it could be your trusty camera, sleek eyewear…

Top 10 Yankee Candle Scents 2016

Based on our sales for the first half of 2016, the top 10 scents of Yankee Candle in Singapore are: #1 – Island Spa Island Spa has been our number one bestselling fragrance every single year since Yankee Candle was launched in Singapore in 2009. This is the scent that reminds customers of their recent…

A Second Chance for the Mission Lantern

There’s a joke in the office that we should never order products that I think will sell well. They most likely won’t. The Mission candle warmer is one such example. It was launched together with the Scroll candle warmer in 2013 and I was certain that it will outsell all other candle warmers. Boy, was…

Nero – Millefiori’s New Fragrance

One would have imagined that a fragrance like Nero be created by Millefiori  years ago. It has all the makings of a classic: woody, musky, masculine. Think Drakkar Noir. Launched in Italy early this year, it wasn’t till June that we received Nero here in Singapore. I was looking forward to the shipment because I…

Four Scents, One Experience

The animated video Four Scents, One Experience created by Sherrlyn, Nafisah and Stacey collected 778 Likes over a 14-day period, making it the winning video of an online voting contest that we ran as part of a collaboration with Nanyang Polytechnic’s School of Interactive and Digital Media. They won themselves a 4D3N trip to Gold…

A Riviera Escape with NYP SIDM

It all started with Rachael, a final-year student from Nanyang Polytechnic’s School of Interactive and Digital Media (SIDM). She contacted us asking if she could work with Yankee Candle for her final-year project, and we readily agreed. One thing led to another. Not long after, Charles, a lecturer from SIDM contacted us to be the client for…